Blend puts both of those things on full display and combines them in a way that's fun and engaging. Two of the service's greatest strengths are music personalization and social integration. According to product manager Arjun Narayen, he notes that "Blend is one of the first products we’ve developed that requires multiuser personalization, which has its unique challenges but also helps us create some really delightful experiences when we get it right." Senior engineer Jen Lamere shared similar thoughts, saying, "Blend is so different from most of the other Spotify offerings because it automatically combines the tastes of two different users into a playlist."īlend seems like such an obvious win for Spotify. While they're obviously hyping it up as a huge deal for Spotify, it is interesting to get the inside take on where the company sees Blend as a whole. In its blog post announcing Blend's proper launch, Spotify interviewed a few of its employees to get their take on their feature. Similar to other Spotify playlists, Blends are updated daily and adapt "based on what listeners stream."
There's new cover art for Blend playlists, a 'taste match score' indicates how someone's listening habits compare to their friends, and two people in a Blend can now share social media-friendly stories with information about each other's music tastes. As part of the official launch, however, parts of Spotify Blend are now better than ever. Nearly three months later, Spotify has removed the 'beta' moniker and launched Spotify Blend as a fully-featured part of the app. The core experience is mostly the same: two users join a Blend, Spotify analyzes what they listen to, and it generates a playlist with that information. Related: Spotify Wants To Make Sure You Never Miss A New Release There have been a couple of bumps in the road given that it's been a beta test, but the overall reception has been quite positive. It allowed two Spotify users to combine their listening preferences and create a personal playlist based on each person's taste. This past July, Spotify decided to take that element a step further with the Blend beta.
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